THINK DEEP. DESIGN TRUE.
That’s the conviction that brought Studio Cura to life.
Between São Paulo and Rome, Camila Alcalay and Federica Bottelli bring together 13+ years of experience across brand strategy, design, and transformation, working at global consultancies, agencies, HIGH FASHION HOUSES, and startups spanning every kind of industry. We’ve built brands from the ground up, led rebrands, driven repositionings, and crafted identities across sectors. We’ve challenged assumptions and learned that the work only holds when strategy and design are inseparable.
In 2026, we built Studio Cura.
SERVICES
Before we create, we listen.
We go deep into the business and market context to understand where the brand stands and where it has room to go.
BUILT
DIFFERENT
We bring years of branding consultancy into every project, and make that knowledge work for brands at any stage, in any market.
CAMILA ALCALAY
Founder & Creative Director
Com formação em design e anos de experiência em consultoria estratégica, Camila fundou o Studio Cura com a convicção de que marcas fortes nascem da interseção entre pensamento profundo e design preciso. Antes do Cura, liderou projetos de identidade e transformação de marca em agências globais e casas de moda de alto padrão.
FEDERICA BOTTELLI
Founder & Strategy Director
Federica lidera a estratégia do studio com uma visão que recusa o óbvio. Com raízes em Roma e experiência em startups, corporações e rebrands de alta complexidade, ela acredita que a estratégia não é um ponto de partida — é a espinha dorsal de tudo que se cria. Guardiã do método, ela garante que cada projeto seja verdadeiro ao que a marca precisa ser.
CLIENTS
- Cura
- Casa Ikigai
- Cast Capital
- Decí
- LL+DM
- Saucy
- Teresa Grinberg
- The Carat Club
TELL US EVERYTHING.
We’d love to hear about your brand. Leave a message and we’ll get back to you.